In a single day, the visitor can experience everything from rugged mountains and awesome dunes to sandy beaches and lush green parks.
Dusty villages and ancient houses with wind-towers sit beside luxurious residential districts and ultra-modern shopping malls.
The Emirate is both, a dynamic international business center and a laid-back tourist escape; a city where the sophistication of the 21st century goes hand in hand with the simplicity of bygone era.
But it is these contrasts that give Dubai its unique flavour and personality: a cosmopolitan society with an international lifestyle, yet with a culture deeply rooted in the Islamic traditions of Arabia.