In today’s consumer world, the use of sustainable products is gaining importance. Keeping with industry norms, Paperworld Middle East attempts to address this subject with a special, newly-named area, “The Green Room”, where environmentally friendly products from exhibitors are featured along with the ‘eco-credentials’ of the items.
Traditionally, the Middle East has been known for its high consumption levels, but recently, there has been a noticeable change in consumer patterns with a greater emphasis on being environmentally responsible. Both corporates and individuals in the region are increasingly opting for ‘green’ products. This trend is further emphasised by governments around the region setting new environmentally friendly regulations in an attempt to reduce their carbon footprint.
Supporting this development, Paperworld Middle East is highlighting products which are environmentally friendly, sustainable or made of recycled materials in The Green Room, a dedicated showcase area that serves as a guide for visitors interested in sourcing “green” products.
Highlighted ‘Green’ Products from exhibitors
Double A | Printing and Writing Paper
The brand premium quality paper is made from Double A Paper –Tree which grown on vacant strips of land along farmers’ rice paddies – known as KHAN-NA. Double A Paper –Tree is the result of 25 years of research and development to find the right tree most suited to Thailand’s climate which is fast growing, matures in three to five years and also produces the high quality pulp for paper making which is sustainably sourced. Because Paper Trees can be regenerated tree times, farmers can harvest them and earn additional income after each cycle. Double A sets its unique Asian solution to fiber sourcing Paper From KHAN-NA that promotes proper utilization of the vacant spaces around Thai farmer’s rice fields for planting trees, bringing the best value out of these unused spaces, creating shared value among Thai farmers and preserving environment and biodiversity. The initiative serves as a unique source of quality materials for paper production that can be environmentally sustainable while secure livelihood for farmers and community. Double A ‘s commitment in promoting sustainable development to making a better paper and a better world continues through its environmentally friendly process in producing the best premium quality paper.
Borciani Bonazzi | Paintbrushes
Their most important innovations are the Eco-logically oriented Italia 1951 brushes and the patented Unico brushes. The last ones, in particular, have a unique shape designed to favor the brush grip by reducing tensions in the hands joints. The balanced handle and the anti-rolling system make them very special and innovative brushes.
NGR Paper | Office Paper
Monarq 80/75/70 GSM and Monarq A3/A5, high quality multipurpose printing paper. Its versatility makes it ideal for all types of documents. It is manufactured using an environmentally friendly process which gives it a perfect balance between performance and value.
Olmar | Notebooks and Colored Pencils
The EcoBiz Hard Cover notebook, kraft cover with matte lamination. Black metallic wirebound. with 96 recycled sheets, 4 holes and micro-perforation. They will also present Colors Pure Nature wood color pencils, round natural body with 3mm ultra resistant lead. The vivid and intense colors guarantee a different stroke with a perfect finish.
Treewise Pencils | Pencils and Doodle Pads
Recycled Plant-able Pencils, offering pencils with a promise of no breakage while writing or sharpening, further enriched with the fact they’re plant-able pencils that grow to different plants like tomato, chilly and coriander.
WZ Eurocopert | Envelope
Producing more than 1 billion envelopes annually, WZ Eurocopert are one of the largest and most environmentally conscious envelop manufacturers in the world. They have more than a dozen technologically advanced machines through which they manufacture, ensuring its strict environmental policies are adhered to through the process.
Global Notes | Nature Notes
Nature Notes are environmentally-friendly, attractive products with excellent function and are Blue Angel certified, one oldest and most prestigious eco labels in the world. Their Nature products are produced using 100% recycled paper, with a minimum 60% postconsumer recycled content, and water-based and solvent-free adhesive.
Navigator | Office Paper
The Navigator brand is one of the world’s best-selling products in the premium office paper market. It’s a vertically-integrated forestry group, with its own forestry research institute, and the world leader in the genetic improvement of the Eucalyptus globulus.